Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. They wont. A long story of the reason for infection was also shared on social media. Their position is professionally very strong. However, the company was nationalised in 1973. By 1970s, it had become Pakistan's largest cotton trading company. You have to protect your business smartly. SH: This is the thing with age. Celebrity News Coronavirus Pakistan . Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. SH: It made us a household name. We have always gone into things by telling each other that we could do it, and we made a success of it. I had a lot of issues with the pregnancy. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. Sana Safinaz is part of SSFR (PVT.) Safinaz is married to Sana's brother. Before, I would worry about the gender and looks of the baby. Number of locations. "That was my baby. Its exhausting! I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. R they both sisters, both are doing grt job. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. We get into deep, long, and annoying conversations about post-colonial hang ups. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. It was crass. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. She started working when she turned 19 and married her high school sweetheart 15 years ago. Just be confident and believe in yourself. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Salih Kalangan Umat Dunia. Karachista is Pakistan's top news, entertainment, music fashion website. Clothes mean nothing until someone lives in them. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. "We just love what we do," says Sana Hashwani, as she sits down with a cup of black coffee. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. It is evident that self-care is a high priority in her life. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. Therefore, women must choose this field with caution. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. A: What made you decide to go into retail? There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. So, you know, everything excites you.". We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. A: What are the main challenges for fashion as an industry? Theyve broken the glass ceiling, to say the least. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Being a mother is hard work. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. There was a point when we went into a lull. Our lawn business has been going for the last six years and it is galloping now. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. There are always projects, opportunities. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. This is how fashion creates jobs. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. SH: I dont know. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. She is one of the top make-up artists in town and it is not surprising why! He authored his memoir 'Truth Always Prevails' in 2014. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Hashwani took to Instagram to confirm that she had tested negative for the virus. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. After that we decided that we are going to do lawn on our own. Previous Post Ali Xeeshan At the end of the day when I go home, I am motivated and excited to see them, she explains. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. Now its a new world, and hundreds of designs and motifs come off the internet. Its cheaper than lawn, so we will hit another dynamic in the population. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. This is a time when most of them are bored, disgruntled or struggling. We are going to be at this for some time. Life before Sana Safinaz was good but Sana is thankful for being here. Now, the only important thing for girls is not just looking good and getting married. Shagufta was ready to take on more challenges. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. Fashion never stops. Text Us @ 9095 (For Residents Of Pakistan Only). Two very extraordinary ladies. When I did it, that moment gave me power and courage. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. SH: Not at all. Join Facebook to connect with Sana Hashwani and others you may know. A: Do you find retail a profitable business? We provide you with the latest breaking news and videos straight from the entertainment industry. She also loves spending time with her husband, we are one team, once a week we have date night.. She advises young women to be financially independent since its essential for personal growth. Before Pinterest and the internet, references came from books, museums and other sources. Her weekends were taken up by jewelry and allocating enough time to it was challenging. On this Wikipedia the language links are at the top of the page across from the article title. ""One of the recipes for success is failure as well," Sana is honest to admit. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. In fact every day there are moments of weakness. Even now, patients are doubtful of a female surgeon till they get to know and trust her. Among other things, her daily to-do lists also have son time during which she focuses just on her son. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. When you are young, you are fearless; you are at the beginning of things and you experiment. Also find news, photos and . SM: We dont want to be the face of SANA SAFINAZ. Your children are your extension, something tangible that you leave behind in the world. There have been many moments when we wanted to quit. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. With experience, they have learnt how to deal with people, customers, and compensations. What is the use of it? Instead, she took up hourly based teaching assignments and started teaching CA students. By the time her results came, she had gotten married and soon had a child. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. The business of fashion has become tremendously exciting because its highly challenging. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. After failing to get into any college in Karachi, Shagufta decided to pursue her education privately. Today India looks at our industry; their prt market is not as organised as ours. Some of the teachers that taught me are still there and they are my mentors, she says. . From designing, printing, production, campaign planning and even marketing, it is all done in-house. We started retail, not knowing a thing about it. If we are careless as an industry, the impact is huge. Would ve been a story if lower or middle class girls had made it. Retail is a very tough business and it will take a long time to become solid. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. But after becoming a mother my perception of life has changed. But managing to complete her CA despite all the odds was Shaguftas miracle moment. The store will not work correctly in the case when cookies are disabled. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. Amin A. Hashwani. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. In our society a lot of women depend on their families for little things that provide them happiness. Fashion fades, only style remains the same. LIMITED. For example, our new muslin line is only distributed through our stores. SANA HASHWANI: We love both the business and the design aspect. But then someone else comes in and they start to take away your business and you wake up.". Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. SH: This happens. Best is to accept, go with the flow and breathe. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. Sometimes getting it all done is really hard. This is what inspires us the most. "Weve outgrown different phases. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. We never think ahead of ourselves; we take one step a time. Read: "Khaadi's multinational ambitions" An interview with Shamoon Sultan. People come by word of mouth. We started when the industry was at zero. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. You take a motif, you merge and change and take ownership of it. The coronavirus test report of Sana Hashmi and her family members is negative. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. We do interiors entirely on our own. Sana has been blessed with incredible support from her family, friends, and husband. We outgrew them. "For me it used to be lawn," replies Safinaz. The fine-line comes when the design is copyrighted or if you use the design of a living artist. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times.
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